No Turning Back,
Just Dive Right In 🏊🏻

About Me

I am a designer, tastemaker, and digital pathology researcher based between Amsterdam and Berlin.

(01 - 10)

My Work

Deeply in love with new media, I create work that resonates with contemporary culture.


01

02

Porsche Macan Electric

Film, Product Launch, Art Direction, AI

03

04

Bina School

Branding, UX, Illustration, Education

05

06

Stockmann x
Lili Marleena

Stage Design, Motion Design, Fashion

08

08

Arte

Art Direction, Motion Design, Documentary, Culture

07

Grover

Art Direction, Motion Design, Social Media

13

Miia Halmesmaa

Stage Design, Motion Design, Fashion

09

Aiki

Art Direction, Product Design, Medical Care

10

11

Hydrotopia 2050

Live Action Role-Playing Game, SolarPunk

12

Slow Breath

Product Design, Wellness

14

Cringe or Cool?

Installation, Silly Calendar, Exhibition

15

16

Small Tensions

Story Telling, Board Game, Geopolitics


My CV

PRESENT
Freelancer (DE+NL)
Strategy + Information Design + Branding

Notable clients and events during this period: Dutch Design Week, Porsche, Grover, Trauma Bar und Kino, bina, Volga Vintage, Riga Fashion Week, Transmediale

I specialize in freelance work within the education, wellness, and culture sectors, using bold designs, compelling storytelling, and keen human insight to explore what it means to be part of today's complex media landscape.

2018 - 2022
We Are Era (DE)
Senior Team Lead

Notable clients during this time period: Tinder, Puma, ZDF, Arte,Funk, Durex, TikTok, Ikea, Volvo, Playstation, INGBank, Amazon , Xbox, Bertelsmann, VOX Germany, RTL+

We Are Era is a pan-European media company that integrates a creative studio with a talent agency. Specializing in managing and producing content and campaigns for broadcasters, brands, and NGOs, projects include TV productions, fictional series, and brand original formats on social media platforms such as TikTok, YouTube, Instagram, and Twitch.

As the senior team lead of graphic designers, animators, and art directors, I was directly responsible for the team's creative quality, project delivery, and professional development.

2017 - 2019
Walvis & Mosmans (NL)
Design and Strategy

Notable clients during this time period: Het Residentie Orkest, TU Delft, Diligentia, Zuiderstrandtheater

W&M is a creative design and branding strategy agency that helps companies succeed by aligning their core values with customer needs. My role focused on research and communication strategy, and I also provided art direction for the overall look and feel of the campaigns.


Education

Design Academy Eindhoven (NL)
MA Information design

Having graduated with a master's degree in information design from one of the world's leading design schools, I focus on innovative methods to tell the story of my generation's relationship with wellness and technology.

Royal Academy of Art, The Hague (NL)
BA Graphic Design

Completing my bachelor's degree equipped me to think critically and design flexibly, adept at developing innovative concepts for visual communication.

The curriculum focused mainly on the social responsibilities of a contemporary designer, tackling challenges posed by the rapidly evolving new-media landscape and seeking answers to the problems of tomorrow.

So, you've made it to the "Get in Touch" section - excellent choice! Whether you’re planning your next big thing or just want to say hey, shoot me an email, and let's schedule a call to discuss your ideas.

hello [at] ievavalule.com