PRESENT
Freelancer (DE+NL+US)

Notable clients and events during this period: Dutch Design Week, Porsche, Grover, Trauma Bar und Kino, bina, Volga Vintage, Riga Fashion Week, Stockmann, Transmediale.

After years of working with some of the biggest names in the game, I’m bringing that expertise to my independent practice. I work in wellness, fashion, and education, taking on roles in creative strategy, art direction, and executing design projects at a senior level—but never in a way that plays it safe.

• Art direction and creative strategy: I don’t design for brands; I design for my clients’ clients. My work isn’t about trends or aesthetics—it’s about breaking the cycle of sameness. I study the culture surrounding a product or service, recognize the patterns everyone repeats, and detect cultural blind spots. Then, I turn those gaps into daring, strategic design that sets brands apart.

• Production of web design, motion design, video editing, and all types of branding assets: From physical to digital, I create cohesive, high-impact visuals, including web design, video work, and full-scale branding assets. But I don’t just execute, I help shape the entire content ecosystem through cross-functional collaboration to push ideas further and ensure the message isn’t just seen but felt.

• Educational and well-being-focused digital experiences: I create interactive, research-backed content that not only educates but entertains. Visually, my work refuses to blend in. Bold, maximalist, and nothing like the usual muted wellness or education aesthetics.

• Pitch & Prototype Development: I translate bold ideas into fundable, scalable concepts. My work has helped clients raise over $5M in funding, proving that creative strategy isn’t just about visuals. It’s about building compelling narratives that convince people to invest.

2018 - 2022
We Are Era (DE)
Senior Team Lead

We Are Era is a pan-European media company combining a creative studio and talent agency, producing content and campaigns for broadcasters, brands, and NGOs. Projects ranged from TV productions and fictional series to brand-led formats on TikTok, YouTube, Instagram, and Twitch.

As Senior Team Lead, I led a team of graphic designers, animators, and art directors, overseeing:

• Creative quality: Ensuring projects met the highest design and storytelling standards.

• Project delivery: Overseeing timelines across teams, ensuring projects were delivered in their complete form while coordinating with multiple stakeholders.

• Team development: Mentoring designers and elevating the team’s creative output.

• Pitching & concept development: Played a key role in frequent high-stakes pitches, maintaining a 40% success rate in securing projects.

2016 - 2018
Walvis & Mosmans (NL)
Design and Strategy

Notable clients during this time period: Het Residentie Orkest, TU Delft, Diligentia, Zuiderstrandtheater

W&M is a creative design and branding strategy agency that bridges the gap between an organization’s 'soul' and its customers' needs. My role centered on research and communication strategy, ensuring that brand messaging was not only aligned with audience expectations but also culturally and visually compelling. I also provided art direction, shaping the overall look and feel of campaigns to create cohesive and impactful brand experiences.