About Me
For 10+ years, I’ve created bold branding, striking motion, and online content that keeps eyes glued to the screen.
(01 - 17)
My Work
I focus on design & tastemaking strategies in the fields of wellness, culture & education.
When I’m not making things look good for money, I research this generation’s messy relationship with technology and well-being through film and world-building.
14
Cringe or Cool?
Installation, Silly Calendar, Exhibition
16
Small Tensions
Story Telling, Board Game, Geopolitics
My CV
PRESENT
Freelancer (DE+NL+US)
Dutch Design Week, Porsche, Samsung, Grover, Trauma Bar und Kino, bina, Volga Vintage, Riga Fashion Week, Transmediale, Lara Ohl , Stockmann
After years of working with some of the biggest names in the game, I’m bringing that expertise to my independent practice.
Art direction and creative strategy: I study the culture around a product, spot the patterns everyone repeats, and find what’s missing. Then I turn those blind spots into daring design that sets your brands apart.
Production of web design, motion design, video editing, and all types of branding assets: From physical to digital, I create cohesive, high-impact visuals, including web design, video work, and full-scale branding assets.
Educational and well-being-focused digital experiences: I create interactive, research-backed content that not only educates but entertains. Bold, maximalist, and nothing like the usual muted wellness or education aesthetics.
Pitch & Prototype Development: I translate bold ideas into fundable, scalable concepts. My work has helped clients raise over $5M in funding, proving that creative strategy isn’t just about visuals. It’s about building compelling narratives that convince people to invest.
2018 - 2022
We Are Era (DE)
Senior Team Lead
Tinder, Puma, ZDF, Arte, Netflix, Funk, Johnson & Johnson, Durex, TikTok, Ikea, Volvo, Playstation, INGBank, Amazon Prime, Nestlé , Xbox, Bertelsmann, VOX Germany, RTL+, Bundesliga, Microsoft
Led a team of 10+ across motion, design, and art direction. Oversaw 3 mergers and 2 rebrands, scaling identity across 7 markets. Built brand systems used by over 250 people. Created short-form campaigns that reached millions, including a Puma video with over 700,000 views in one day and a TikTok reboot for Kicker, with several videos surpassing 500,000 views each.
2016 - 2018
Walvis & Mosmans (NL)
Design and Strategy
Het Residentie Orkest, TU Delft, Diligentia, Zuiderstrandtheater, Het Nationale Theater, Museon Omniversum, Theater aan het Spui, Filmhuis Den Haag, Museum Volkenkunde, Stadhuis Den Haag
Gained a solid foundation in brand strategy, learning how to help companies grow by connecting their soul to customer needs. Worked on strategy and design for nearly every major cultural institution in The Hague, using in-depth audits, market research, and trend analysis to guide the work.
Education
Design Academy Eindhoven (NL)
2024
MA Information design
Having graduated with a Master’s in Information Design from one of the world’s leading design schools, I was part of a program that critically engages with politics, culture, and systems of power. During my studies, my research explored the intersection of technology, wellness, and digital pathology, investigating how narratives of self-optimization and productivity shape our perception of disorders like ADHD.
Royal Academy of Art, The Hague (NL)
2015
BA Graphic Design
Completing my bachelor’s degree equipped me to think critically and design flexibly, adept at developing innovative concepts for visual communication.
The curriculum focused mainly on the social responsibilities of a contemporary designer, tackling challenges posed by the rapidly evolving new-media landscape and seeking answers to the problems of tomorrow.