About Me

For 10+ years, I’ve created bold branding, striking motion, and online content that keeps eyes glued to the screen.

(01 - 17)

My Work

I focus on design & creative strategy in the fields of wellness, fashion & education. My ideal client understands that taking risks pays off.

When I’m not making things look good for money, I research this generation’s messy relationship with technology and well-being through film and world-building.


01

02

Porsche Macan Electric

Film, Product Launch, Art Direction, AI

03

04

Bina School

Branding, UX, Game Design, Illustration, Education

05

06

Stockmann x
Lili Marleena

Stage Design, Motion Design, Fashion

07

08

Arte

Art Direction, Motion Design, Documentary, Culture

09

Grover

Art Direction, Motion Design, Social Media

10

Miia Halmesmaa

Stage Design, Motion Design, Fashion

11

Aiki

Art Direction, Product Design, Medical Care, Wellness

12

13

Hydrotopia 2050

Live Action Role-Playing Game, SolarPunk

14

Slow Breath

Product Design, Wellness

15

Cringe or Cool?

Installation, Silly Calendar, Exhibition

16

17

Small Tensions

Story Telling, Board Game, Geopolitics


My CV

PRESENT
Freelancer (DE+NL+US)

Notable clients and events during this period: Dutch Design Week, Porsche, Grover, Trauma Bar und Kino, bina, Volga Vintage, Riga Fashion Week, Stockmann, Transmediale.

After years of working with some of the biggest names in the game, I’m bringing that expertise to my independent practice. I work in wellness, fashion, and education, taking on roles in creative strategy, art direction, and executing design projects at a senior level—but never in a way that plays it safe.

  • Art direction and creative strategyI don’t design for brands; I design for my clients’ clients. My work isn’t about trends or aesthetics—it’s about breaking the cycle of sameness. I study the culture surrounding a product or service, recognize the patterns everyone repeats, and detect cultural blind spots. Then, I turn those gaps into daring, strategic design that sets brands apart.

  • Production of web design, motion design, video editing, and all types of branding assets—From physical to digital, I create cohesive, high-impact visuals—including web design, video work, and full-scale branding assets. But I don’t just execute—I help shape the entire content ecosystem through cross-functional collaboration to push ideas further and ensure the message isn’t just seen but felt.

  • Educational and well-being-focused digital experiences—I create interactive, research-backed content that not only educates but entertains. Visually, my work refuses to blend in—bold, maximalist, and nothing like the usual muted wellness or education aesthetics.

  • Pitch & Prototype Development—I translate bold ideas into fundable, scalable concepts. My work has helped clients raise over $5M in funding, proving that creative strategy isn’t just about visuals—it’s about building compelling narratives that convince people to invest.

2018 - 2022
We Are Era (DE)
Senior Team Lead

We Are Era is a pan-European media company combining a creative studio and talent agency, producing content and campaigns for broadcasters, brands, and NGOs. Projects ranged from TV productions and fictional series to brand-led formats on TikTok, YouTube, Instagram, and Twitch.

As Senior Team Lead, I led a team of graphic designers, animators, and art directors, overseeing:

  • Creative quality—Ensuring projects met the highest design and storytelling standards.

  • Project delivery—Overseeing timelines across teams, ensuring projects were delivered in their complete form while coordinating with multiple stakeholders.

  • Team development—Mentoring designers and elevating the team’s creative output.

  • Pitching & concept development—Played a key role in frequent high-stakes pitches, maintaining a 40% success rate in securing projects.

2016 - 2018
Walvis & Mosmans (NL)
Design and Strategy

Notable clients during this time period: Het Residentie Orkest, TU Delft, Diligentia, Zuiderstrandtheater

W&M is a creative design and branding strategy agency that bridges the gap between an organization’s 'soul' and its customers' needs. My role centered on research and communication strategy, ensuring that brand messaging was not only aligned with audience expectations but also culturally and visually compelling. I also provided art direction, shaping the overall look and feel of campaigns to create cohesive and impactful brand experiences.


Education

Design Academy Eindhoven (NL)
2024

MA Information design

Having graduated with a Master’s in Information Design from one of the world’s leading design schools, I was part of a program that critically engages with politics, culture, and systems of power. During my studies, my research explored the intersection of technology, wellness, and digital pathology, investigating how narratives of self-optimization and productivity shape our perception of disorders like ADHD.

Royal Academy of Art, The Hague (NL)
2015
BA Graphic Design

Completing my bachelor’s degree equipped me to think critically and design flexibly, adept at developing innovative concepts for visual communication.

The curriculum focused mainly on the social responsibilities of a contemporary designer, tackling challenges posed by the rapidly evolving new-media landscape and seeking answers to the problems of tomorrow.

If you’ve made it this far, you probably already know what to do. Let’s get in touch.

First consultation? On me.
45 minutes, no strings attached.


📩 hello [at] ievavalule.com