Grover
‘Weightlessness of Renting’

In a world where subscriptions to services & products are becoming a norm, Grover was in need of an abstract and yet artistic idea on how subscribing to technology products makes life easier and more flexible for their customers.

COLLABORATION WITH STUDIO UNCOATED

“The solution to this was shareable content for their social media channels that showcases the ‘Weightlessness of Renting’ through seven art pieces that are representing the experience of feeling weightless.”

The main idea is to create an experience in social media where tech and art come together in a social board game that makes use of gamification strategies to drive the engagement of viewers.

In this game each winner represents 1 level of the game that needs to be unlocked by the user tapping the next story, sliding to the next picture in the gallery, solving a riddle or voting for their favourite level/artist.

Visually all artworks had to be integrated in to the already existing theme of “Zero Gravity” by Grover yet also had to have a distinctive and unified look.

Arte

Miia Halmesmaa