I had the pleasure of being commissioned to create an announcement for the launch of the new electric Porsche Macan in Riga.

The video highlights the campaign's focus on the car's signature color and its standout performance, positioning the Macan Electric as the sportiest electric car on the market. The theme centers around athletes arriving at an Olympic stadium in peak condition, serving their finest looks, only to discover that the Porsche Macan has already won the race.

What made this project particularly exciting was the use of AI technology to create the videos. Porsche specifically commissioned this approach to reflect the Macan’s cutting-edge performance and top-tier innovation.